We invest in early-to growth-stage sportstech startups and emerging professional sports franchises and leagues, with a core focus on AI-driven technologies that are transforming the global sports and entertainment landscape. We target companies leveraging innovation to disrupt legacy models in fan engagement, human performance, media, data analytics, and infrastructure—with the potential to scale into adjacent sectors such as health and wellness.

Our Fund I target is a total capital commitment of $10 million USD.

The Collectiv invests in companies that have achieved product-market fit and are well-positioned for growth and scale. We bring more than capital—we offer a strategic advantage.

Our investment strategy is fueled by access to proprietary deal flow and deep industry expertise, paired with a uniquely influential network of sports executives, operators, and athletes. These relationships serve as both strategic capital and value-creation partners, helping portfolio companies accelerate growth, unlock distribution channels, and expand into adjacent markets.

At The Collectiv, we employ a multifaceted approach to identify and secure high-potential investment opportunities in the sportstech sector, as well as emerging sports franchises and leagues. Our sourcing strategy is designed to provide our investors with access to exclusive and premier deals that align with our investment thesis.
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• Leveraging a Robust Community: Our extensive community of investors, venture advisors, venture partners, founders, and co-investors is a primary source of deal flow. These relationships enable us to gain early insights into promising startups and investment opportunities that may not be widely available.
• Active Engagement with Accelerators and Incubators: We actively collaborate with leading accelerators and incubators specializing in sportstech and related fields. These partnerships allow us to identify innovative startups at the forefront of technological advancements in sports and entertainment.
• Participation in industry events : Our team regularly attends and participates in key industry events, including conferences, demo days, and pitch competitions. These events offer valuable opportunities to discover emerging companies and stay informed about the latest trends and innovations.
• Strategic Partnerships: Collaborations with established venture capital firms and strategic partners enhance our deal sourcing capabilities. These alliances expand our reach and provide access to a broader array of investment opportunities.

By combining these strategies, The Collectiv ensures a steady pipeline of high-quality investment opportunities, offering our investors the chance to participate in the transformative innovations that are shaping the future of sports and entertainment.

Capital is deployed over the first 1–5 years and a 4–7 year harvest period focused on growth, value creation, and strategic exits.

This timeline and exit strategy are divided into two main phases:

• Investment Phase (Years 1–5): During the first one to five years, we focus on identifying and investing in promising sportstech startups, emerging sports franchises, and leagues that have demonstrated product-market fit and are poised for growth.
• Growth and Exit Phase (Years 4–7): In the latter half, we work closely with our portfolio companies to scale their operations and prepare for successful exits.

Exit Strategy:
Our goal is to provide liquidity and returns to our investors through various exit avenues, within a 4–7 year timeframe:

• Mergers & Acquisitions (M&A): Selling portfolio companies to larger entities seeking strategic growth.
• Initial Public Offerings (IPOs): Taking companies public to unlock shareholder value.
• Secondary Market Sales: Selling our equity stakes to other investors through private transactions.

This structured approach aims to balance the high-growth potential of sportstech investments with prudent risk management, offering our investors meaningful returns and opportunities for liquidity over the fund's duration.

At The Collectiv, we are committed to providing our Limited Partners (LPs) with unique opportunities to invest directly alongside our fund in high-potential ventures within the sportstech and emerging sports franchises and leagues. These co-investment opportunities offer several benefits:

• Enhanced Exposure: Co-investing allows LPs to increase their investment in specific companies they find particularly promising, aligning their portfolios with their interests and insights.
• Target Growth Opportunities: By investing directly in high-conviction deals, LPs can pursue greater return potential and align more capital with the fund’s top-performing companies.
• Reduced Fees: Co-investments often come with lower fees, as they may be exempt from standard management fees and carried interest, thereby improving net returns.
• Deeper Engagement: Co-investments offer LPs a more in-depth view of the investment process, fostering a deeper understanding of deal sourcing, due diligence, and portfolio management.

Our strategic partnerships and extensive network within the sports industry enable us to identify and access exclusive investment opportunities. By offering co-investment options, we aim to empower our limited partners (LPs) to actively participate in shaping the future of sports, while potentially achieving attractive risk-adjusted returns.

At The Collectiv, we prioritize transparency and proactive communication to ensure our investors are well-informed and confident in their investments. Our governance and reporting framework is designed to provide clarity, foster trust, and offer opportunities for active engagement.

Key Components:

• Transparent Reporting: We provide quarterly updates detailing portfolio performance, investment milestones, and market insights. These reports are crafted to be clear and informative, catering to seasoned and first-time investors.
• Strategic Investor Engagement: Our investors gain access to exclusive co-investment opportunities and are encouraged to participate in advisory roles, leveraging their expertise to support portfolio companies.
• Efficient Operations: By partnering with established fund administrators, we ensure streamlined back-office operations, accurate record-keeping, and timely communications.

This structured approach ensures that our investors are not only informed but also actively involved in the growth and success of our portfolio companies.

With a minimum investment of $50,000, investors can access a diverse, professionally managed venture capital portfolio. What does this mean for you as a first-time investor?

• Diversification: Your investment is spread across 15–20 carefully selected mature companies, reducing the risk of relying on any single startup’s success.
• Professional Management: Every company in the portfolio is selected through a rigorous process by an experienced team with a strong track record in sports, technology, and investing.
• Access You Can't Get Alone: Your investment in The Collectiv gives you exposure to exclusive and premier deal flow, including startups and sports franchises typically only available to institutional investors or insiders.
• Passive Structure, Active Oversight: You won’t need to pick companies or manage relationships. The Collectiv handles sourcing, diligence, oversight, and exits—while you get regular updates and performance reports.
• Low Barrier, High Impact: Unlike traditional VC funds that require $250K–$1M+ minimums, The Collectiv’s $50K entry point is designed to make venture investing more accessible—while maintaining institutional quality and discipline.

Unlike traditional investments, where you invest everything upfront, venture capital works differently. As a Limited Partner in The Collectiv Fund I, you commit a total amount, but your capital is drawn down gradually over time—only when needed to support new investments.

‍Initial Capital Call (Upon Signing): You would contribute $15,000 (30% of your total commitment).

‍Year 1: Depending on how actively the fund deploys capital, you may be called upon for an additional $15,000.

‍Years 2–5: The remaining $20,000 would be called in phases—typically $7,500–$12,500 per year, aligned with the fund's new investments.

This phased approach ensures that your capital is deployed strategically as opportunities arise, helping you manage your cash flow more effectively.

Management Fee: The fund charges a 2.5% annual management fee during the primary investment period, which covers the first five years. After that, the fee gradually decreases by 10% each year—reflecting the shift from active investing to managing and exiting portfolio companies.

‍Carried Interest:

Fund I: 20%

‍Fund Life: 10 years, with the possibility of two 1-year extensions if necessary for exits.

Our Investment Committee comprises seasoned partners and industry leaders with over 100 years of combined experience across venture capital, sports, technology, and operations. This group brings deep domain knowledge and diverse perspectives to each investment discussion.

The Committee reviews each opportunity through a structured lens, focusing on strategic alignment, long-term growth potential, and risk mitigation. Final decisions are made by consensus, ensuring every investment meets our standards and reflects collective conviction.

We take due diligence seriously—because your capital deserves it. Our process is modeled after the Mercury Fund, a top-performing venture firm with over 20 years of success and a top-quartile track record.

This guarantees that we maintain the same structure, discipline, and institutional rigor you would expect from a seasoned, high-performing investment team—ensuring each decision is based on insights rather than guesswork.

Here’s some of the things that we look at before making any investment:

• Market Opportunity: Is the market large, growing, and positioned for disruption?
• Financial Health: Are the company’s revenue model, unit economics, and capital efficiency sound?
• Founding Team: Do the founders have the leadership ability, domain expertise, and execution track record to scale the business?
• References: We consult with other investors, peers, and former team members to gain a comprehensive understanding of the company’s leadership and track record.

This process ensures we’re making informed, high-conviction decisions—grounded in data, not hype. It’s designed to reduce risk and help us select companies with the greatest potential to generate strong returns for our investors.

Stage Focus: We invest in Series A to Series C companies that have achieved product-market fit and are poised for rapid growth and scale. Our approach is opportunistic, leveraging The Collectiv’s differentiated access to high-quality deal flow through our exclusive network of executives, athletes, and advisors.

Target Sectors:

• Sportstech startups with the ability to scale in adjacent markets
• Emerging professional sports franchises
• Emerging professional sports leagues

Portfolio Construction:

• Total Portfolio Size: 15–20 investments
• Emerging professional sports leagues

Geographic Focus:

• United States-based companies

Investment Size Per Company:

• Initial Check: $100k–$250K
• Follow-on Capital: Up to an additional $250K
• Total per Company: $100K–$500K

We adhere to industry-standard practices for distributing returns to our Limited Partners (LPs). Distributions occur upon the realization of gains from liquidity events such as mergers and acquisitions (M&A), initial public offerings (IPOs), or secondary sales of our portfolio companies.

We employ a distribution waterfall structure, prioritizing the return of capital to Limited Partners (LPs) before General Partners (GPs) receive any carried interest. The typical sequence is as follows:

• Return of Capital: 100% of distributions are allocated to LPs until their initial capital contributions are fully repaid.
• Carried Interest Split: The remaining profits are split between Limited Partners (LPs) and General Partners (GPs), typically in an 80:20 ratio, with 80% allocated to LPs and 20% to GPs.

This structure ensures that limited partners (LPs) are compensated for their investment risk before general partners (GPs) participate in the fund's profits.

We aim to deliver competitive returns that reflect the risk profile of venture capital investments. While actual returns can vary based on market conditions and individual investment performance, our target metrics align with industry expectations:

• Multiple on Invested Capital (MOIC): Targeting a MOIC between 3x to 5x over the fund's life, which is considered a strong performance in the venture capital industry.
• Internal Rate of Return (IRR): Aiming for an IRR that outperforms public market benchmarks, acknowledging the higher risk and illiquidity associated with venture investments.

These targets are designed to compensate investors for the inherent risks and longer investment horizons typical of venture capital funds.

Unrealized gains represent the increase in value of our investments that have not yet been realized through a liquidity event. We report these gains in our quarterly investor reports, providing transparency into the current valuation of our portfolio.

Valuations are conducted in accordance with the fair value principles outlined in ASC 820, utilizing methodologies such as recent financing rounds, comparable company analyses, and discounted cash flow models. These valuations are regularly reviewed to ensure they accurately reflect current market conditions and the performance of our portfolio companies.

By providing detailed reporting on both realized and unrealized gains, we aim to offer our investors a comprehensive view of the fund's performance and potential future returns.

At The Collectiv, we prioritize safeguarding your investment through a comprehensive risk management approach:

• Rigorous Due Dilligence: We employ the "Mercury Method," a proven evaluation framework developed by our strategic partner, Mercury Fund. This method ensures a thorough assessment of each investment opportunity, focusing on market potential, team strength, and financial viability.
• Strategic Co-Investments: We primarily invest alongside top-tier venture capital firms, particularly in follow-on funding rounds. This strategy leverages the expertise and validation of leading investors, reducing individual investment risk.
• Expert Network Leverage: Our LP network comprises seasoned sports industry executives, athletes, and advisors. Their insights and connections enhance our deal sourcing and evaluation processes, contributing to more informed investment decisions.
• Diversified Portfolio: By investing across various subsectors within sportstech and emerging sports franchises and leagues, we spread risk and increase the potential for favorable returns.

While our strategies aim for strong performance, we recognize that market conditions can affect our results. In the event of underperformance:

• Adaptive Strategy: Our experienced management team continuously monitors market trends and portfolio performance, allowing us to adjust our investment approach proactively.
• Community Driven Support: The collective expertise of our LP network provides ongoing support to portfolio companies, helping them navigate challenges and capitalize on opportunities.
• Transparent Communication: We maintain open lines of communication with our investors, providing quarterly updates and insights into fund performance and strategic adjustments.

We commit to managing your investment with diligence and transparency, striving to mitigate risks and adapt to changing market dynamics.

At The Collectiv, we prioritize transparency and consistent communication with our Limited Partners (LPs). Investors receive detailed quarterly reports, aligning with industry standards, to keep them informed about the fund's performance and activities. In addition to these reports, we provide interim updates for significant events or milestones within our portfolio companies. This approach ensures you remain engaged and well-informed about your investment.

Our investor reports are designed to provide a comprehensive overview of the fund's status and performance. Each report includes:

• Fund Performance Metrics: Detailed insights into key performance indicators such as Internal Rate of Return (IRR), Total Value to Paid-In (TVPI), and Net Asset Value (NAV).
• Portfolio Updates: Summaries of developments within our portfolio companies, including new investments, follow-on rounds, and exits.
• Financial Statements: Audited financials, including balance sheets, income statements, and cash flow statements, providing a clear picture of the fund's financial health.
• Capital Account Statements: Detailed records of capital calls, distributions, and remaining commitments, offering transparency into your individual investment.

We are committed to maintaining open lines of communication with our investors. For any questions or concerns, please contact our Investor Relations team directly at investorrelations@thecollectiv.vc. Additionally, we offer regular opportunities for engagement, including:

• Scheduled Calls: Periodic one-on-one calls to discuss your investment and address any queries.
• Investor Webinars: Informative sessions covering fund performance, market insights, and strategic updates.
• Annual Meetings: In-depth reviews of the fund's progress and future outlook, providing a platform for direct interaction with the fund's management team.